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About Umberto Giannini

Founded in 1988 by award-winning stylist Umberto Giannini, our brand was born from a passion for creating salon-quality hair care that celebrates natural beauty. We combine professional expertise with a conscious approach to beauty, ensuring that every bottle delivers exceptional results without compromise. From our heritage in the UK salon scene to becoming a global favorite, we remain committed to innovative formulas that empower every hair type.

Our Mission

Our mission is to create transformative, vegan hair care that empowers individuals to love their natural hair while remaining kind to the planet and its animals.